New: the Ad Profit Calculator. Find your ad budget from your client goal. Run my numbers →

Ads that pay for themselves

Meta Ads Strategy for Coaches Committed to Selling Beyond Organic, Building a List of Buyers, and Filling Their High-Ticket Offers

$97 strategy call. You leave with a 6-month plan to profitable ads.

Emily Green smiling in a magenta dress
My ruleBuyers over leads.
Always.
The path I build with you Meta ad→ Low-ticket workshop→ Order bump + OTO→ Buyer list→ High-ticket client

Sound like you?

You've built something real…

  • Your offer works. Clients get results (and they tell you so).
  • You'd rather have 50 buyers than 500 freebie downloads (because buyers become clients).
  • But your sales still depend on who saw your last post.
  • You know ads could work. You just don't want to burn money figuring them out alone.

And frankly? You're ready for clients who find you (not only the ones you chase).

How it works

A paid workshop funnel that builds a buyer list

Someone who pays you $15 is far more likely to buy your high-ticket offer than someone who downloaded a freebie. So we build around buyers from day one.

1

Launch a low-ticket offer

A paid workshop that solves one real problem for one clear audience. Priced so it's an easy yes.

2

Run Meta ads direct to purchase

Sales campaigns (not boosted posts), tested creative, and order bumps that help cover your ad spend.

3

Ascend buyers to high-ticket

Your workshop does the trust-building. Your best buyers raise their hand for your signature offer.

Buyers over leads. Always.

New tool

What should you actually spend on ads?

Tell my Ad Profit Calculator how many high-ticket clients you want. It works backward to the workshop buyers you need and your daily ad budget.

Free to use. No guessing at page views.

Live example
High-ticket clients wanted2 / month
Workshop ticket price$15
Show-up rate / close rate30% / 10%
Workshop buyers needed67
Estimated daily ad spend$50 to $67/day

Example numbers. Plug in your own in the calculator.

Who I've helped

No two of my clients sell the same thing

Fertility. Potty training. Aging parents. Filmmakers. The method works across niches because it's built around buyers, not a template.

Emily with a group of women coaches on a couch
Me with clients and friends at Content Weekend 2024
  • Fertility educator
  • Potty training consultant
  • Autism parenting coach
  • Aging parent coach
  • Money coach
  • Career coach
  • Corporate exit coach
  • Executive coach
  • Business coach for filmmakers + photographers
  • Postpartum nutritionist
  • Wellness coach
  • Billing coach
  • Relationship coach
  • Dating coach
  • AI coach
  • Weight loss coach
  • Animal hypnotherapist
  • Salsa dance studio
  • OBGYN practice

Your niche could be next.

Book my $97 call

Start here

The Profitable Ads Plan

A real strategy call (not a sales call in disguise). We look at where your business is today and map out exactly how ads can start paying for themselves.

One call. A 6-month plan.

$97strategy call
  • We review your offer, funnel, and numbers
  • We check your ad account, pixel, and checkout setup
  • You leave with a 6-month plan to profitable ads (emailed to you after)
Book my $97 call

If we're a fit to keep working together, I'll share how at the end. No pressure either way.

Emily Green in a green top, smiling at a table with a coffee mug

Hi, I'm Emily

I build funnels that turn ad spend into clients

I'm a Meta ads strategist and funnel builder based in Chicago. I work with coaches who are ready to stop relying on organic alone.

I've built low-ticket workshop funnels for fertility educators, potty training consultants, executive coaches, and more.

I also guest coach inside other business programs. My approach is simple: specific offers, direct-to-purchase ads, and buyers over leads.

Book my $97 call

Follow along

Ads tips for coaches

@adsforcoachesbyemily

Let's make your ads pay for themselves

Book a $97 Profitable Ads Plan call. You'll leave with a clear 6-month plan, whether or not we work together after.

Let's fill that offer

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