Ads that pay for themselves
Meta Ads Strategy for Coaches Committed to Selling Beyond Organic, Building a List of Buyers, and Filling Their High-Ticket Offers
$97 strategy call. You leave with a 6-month plan to profitable ads.
Always.
Sound like you?
You've built something real…
- Your offer works. Clients get results (and they tell you so).
- You'd rather have 50 buyers than 500 freebie downloads (because buyers become clients).
- But your sales still depend on who saw your last post.
- You know ads could work. You just don't want to burn money figuring them out alone.
And frankly? You're ready for clients who find you (not only the ones you chase).
How it works
A paid workshop funnel that builds a buyer list
Someone who pays you $15 is far more likely to buy your high-ticket offer than someone who downloaded a freebie. So we build around buyers from day one.
Launch a low-ticket offer
A paid workshop that solves one real problem for one clear audience. Priced so it's an easy yes.
Run Meta ads direct to purchase
Sales campaigns (not boosted posts), tested creative, and order bumps that help cover your ad spend.
Ascend buyers to high-ticket
Your workshop does the trust-building. Your best buyers raise their hand for your signature offer.
Buyers over leads. Always.
New tool
What should you actually spend on ads?
Tell my Ad Profit Calculator how many high-ticket clients you want. It works backward to the workshop buyers you need and your daily ad budget.
Free to use. No guessing at page views.
Example numbers. Plug in your own in the calculator.
Who I've helped
No two of my clients sell the same thing
Fertility. Potty training. Aging parents. Filmmakers. The method works across niches because it's built around buyers, not a template.
Your niche could be next.
Book my $97 callStart here
The Profitable Ads Plan
A real strategy call (not a sales call in disguise). We look at where your business is today and map out exactly how ads can start paying for themselves.
One call. A 6-month plan.
- We review your offer, funnel, and numbers
- We check your ad account, pixel, and checkout setup
- You leave with a 6-month plan to profitable ads (emailed to you after)
If we're a fit to keep working together, I'll share how at the end. No pressure either way.

Hi, I'm Emily
I build funnels that turn ad spend into clients
I'm a Meta ads strategist and funnel builder based in Chicago. I work with coaches who are ready to stop relying on organic alone.
I've built low-ticket workshop funnels for fertility educators, potty training consultants, executive coaches, and more.
I also guest coach inside other business programs. My approach is simple: specific offers, direct-to-purchase ads, and buyers over leads.
Let's make your ads pay for themselves
Book a $97 Profitable Ads Plan call. You'll leave with a clear 6-month plan, whether or not we work together after.
Let's fill that offer